Ultimate Animal Comfort From Horseware Ireland

By Jayne Rutledge


When Tom and Carol MacGuiness began making horse products their goal was to create items that were more durable and serviceable for the stable. When Horseware Ireland began production in 1985 they set a company policy that demanded reevaluation on their products on a constant basis. This policy paid off for them by helping them to make the best rugs in the world.

The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

They have made improvements that consist of higher neck covers, front clasps to stop sliding, head and tail guards and light weight rugs designed to keep flies and other pests off of the animal. The variety of different fabrics and fillers that are used will keep your horse comfortable regardless of where you live.

All fillers and fabrics that are used are designed to recover depth and thickness should your horse decide to roll on the ground. This process is called thermo-bonding. The loft of the fabric is what maintains the warmth the rug generates not simply the thickness. They also use a process called rip stop to protect the product. This system works by inserting a stronger nylon thread into the fabric every half inch to prevent tears from enlarging past the stronger thread.

The company has developed a line of clothing for all members of a family. They have a very attractive line of coats and pants for men, women and children to use when working with horses or riding them. These clothing items are durable and fashionable at the same time. They work and play with the same attention to style and versatility as all other products created here.

This company has spent over twenty five years perfecting their products. Because of their dedicated attention to detail they have been voted Britain's best turnout rug for nine consecutive years and the rhino stable rug has been voted best for five years running. They also developed a line of clothing for horse owners and riders that has become very popular in the community.

The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.




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